A creative leader with a diverse background in media, marketing, tech & design.
Dani NewmanAbout
I am passionate about advancing organizations, products, and individuals through user experience, advocacy, product strategy, and brand.
I have led significant content and growth enablement projects at Tumblr and GIPHY and developed strategies to integrate creative and analytic teams into new infrastructures during company acquisitions by Yahoo, Instagram, and Shutterstock.
dnewma12@gmail.com
Skills
Build Strategic Partnerships and Community Engagement
Develop and manage key partnerships to drive growth and enhance product offerings. Cultivate relationships with external brands, agencies, and creators while creating engaging content to support and drive platform growth.
Collaborate with Cross-Functional Teams
Work with product, engineering, design, marketing, and external partners to ensure effective cross-team alignment and successful project execution.
Create and Implement Marketing Strategies
Develop and lead marketing and creative campaigns, including content design and storytelling. Write compelling narratives, select and hire top freelance talent globally, and collaborate with design teams to enhance brand visibility and engagement.
Provide Leadership and Guidance
Direct teams with a focus on goal setting, KPIs, strategic planning, roadmap development, and mentorship. Manage team performance and ensure alignment with broader organizational objectives.
Develop and Manage Strategic Projects
Lead project management efforts, including writing briefs, setting timelines, coordinating tasks, and ensuring successful execution. Prioritize resources and manage stakeholder expectations to ensure project success.
Drive Product Development and Positioning
Leverage expertise to create user personas, design user journeys, and ensure product quality. Integrate research findings into development, manage go-to-market strategies, and collaborate with teams to align product features with user needs.
Champion User Insights and Research
Use advanced behavioral analysis to conduct UX research, create strategic recommendations, and ensure user tests deliver actionable outcomes.
Excel in Fast-Paced Environments
Thrive in dynamic startup and high-growth settings, effectively managing rapid changes, scaling new initiatives, developing technical understanding, and fostering a growth mindset to elevate both personal and team skills.
